Senior Product Marketing Lead, PLG (Remote)

Jobright is an AI-powered career platform that helps job seekers discover the top opportunities in the US. We are NOT a staffing agency. Jobright does not hire directly for these positions. We connect you with verified openings from employers you can trust.

Job Summary:

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases. They are seeking an experienced product marketer to shape the future of their self-serve business, focusing on messaging, positioning, and go-to-market strategies to drive user signups and adoption for their AI-powered products.

Responsibilities:

• Influence Product Strategy: Shape product roadmap, positioning, and narratives while serving as the subject matter expert on PLG platforms and applications. Conduct regular market research to identify trends, opportunities, and competitive positioning for Airtable’s self-serve offerings.

• Messaging & Positioning: Develop clear and differentiated messaging for the Airtable platform, specifically for self-serve builder audiences. Create practical sales enablement materials built around customer use cases and ensure consistency of messaging across all channels.

• Go-to-Market Execution: Collaborate closely with product, demand gen, and sales teams to create and execute comprehensive go-to-market plans for self-serve programs. Lead product launches for PLG initiatives that rally the entire organization around a cohesive story.

• Builder Community Development: Generate momentum among the builder community by collaborating with Communications, Community, and Content teams to produce engaging content and customer success stories aligned with key use cases that demonstrate measurable business results.

• Performance Optimization: Own the end-to-end self-serve customer journey metrics from awareness through advocacy, leveraging data to inform strategic decisions. Track and analyze key performance indicators to optimize strategies and drive consistent adoption and growth.

• Cross-Functional Leadership: Serve as the PLG champion across the organization by partnering effectively with product, marketing, sales, and customer success teams to deliver a cohesive self-serve experience.

Qualifications:

Required:

• 5+ years of product marketing experience, with at least 2 years focused on PLG strategies or self-serve SaaS products.

• Proven track record working cross-functionally to develop positioning, messaging and GTM strategies for complex technical products targeting builder/developer audiences.

• Strong understanding of the PLG motion and experience optimizing self-serve conversion funnels.

• Demonstrated ability to translate technical capabilities into compelling use cases and value propositions (both written and verbal).

• Data-driven approach to decision making with a strong focus on analyzing customer journey metrics and optimizing conversion funnels.

• Understanding of AI integration in productivity platforms and its value proposition.

• Experience with influencer marketing strategies in technical communities, balancing creative marketing initiatives with measurable business outcomes.

• Background in both B2B and B2C marketing approaches, particularly with products having dual audience appeal.

Company:

Airtable is a cloud-based software company that offers an online platform for creating and sharing relational databases. Founded in 2013, the company is headquartered in San Francisco, California, USA, with a team of 501-1000 employees. The company is currently Late Stage. Airtable has a track record of offering H1B sponsorships.