Senior Product Designer, AI (Remote in Utah)

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

Rocket Lawyer, the world’s first global legal platform, is seeking a Senior Product Designer to help shape the future of how we use AI to deliver legal services. Our Copilot product is at the forefront of this transformation—leveraging generative AI to simplify and automate legal tasks, making justice more accessible for everyone.

You’ll join a passionate, collaborative design team and work cross-functionally with product managers, engineers, legal experts, and researchers to create seamless, intuitive user experiences. As a Senior Product Designer, you will take ownership of critical initiatives within Copilot—from concept to launch—crafting solutions that are innovative, empathetic, and aligned with both user needs and business goals.

This is an opportunity to design tools that help individuals and small businesses navigate complex legal challenges with confidence. You’ll work on AI-powered features that guide users through legal workflows, offer intelligent suggestions, and connect them with human legal support when needed.

How you will make a difference day to day

• Partner with product, engineering, and growth to define problems, explore opportunities, and design end-to-end solutions within the Copilot experience.
• Design thoughtful, accessible, and user-friendly interfaces, from early concepts and wireframes to polished visual designs and prototypes.
• Leverage AI capabilities to reimagine user flows and unlock new customer experiences.
• Design human-AI collaboration flows that clearly communicate what AI can and cannot do, and support users in refining, correcting, or expanding outputs.
• Conduct or collaborate on generative user research and usability testing to inform design decisions and validate ideas.
• Apply insights from data and experimentation to iterate and improve designs.
• Contribute to and help evolve our design system to support consistency across mobile, web, and AI agent experiences—including conversational UI, proactive assistance, and feedback loops.
• Collaborate closely with other designers to share feedback, refine concepts, and uphold a high bar for craft and usability.
• Clearly articulate your design rationale in cross-functional meetings and design reviews.

What you’ll need

• 7-10 years of experience designing digital products, preferably in SaaS or B2C environments.
• Demonstrated experience designing complex user flows and intuitive interfaces.
• A strong portfolio that showcases your product thinking, interaction design, and visual design skills.
• Comfort working on AI-driven or data-rich products (experience with generative AI tools or machine learning-based UX is required).
• Ability to balance user needs, business goals, and technical feasibility to drive impactful outcomes.
• Familiarity with design systems and component-based UI design.
• Strong collaboration and communication skills, you can explain your work clearly and give and receive feedback effectively.
• Proficiency in modern design tools (e.g., Figma) and prototyping techniques. A plus if you have
• Experience working on AI-powered products or designing with large language models.
• Background in legal, fintech, or productivity tools.
• Familiarity with experimentation frameworks and A/B testing.
• Experience working in a hybrid or remote team environment.

Not sure if you meet all the qualifications? Apply anyway! We value diverse experiences and encourage you to bring your unique talents to our team!

Benefits & Perks

• Comprehensive health plans (including Medical, Dental and Vision insurance for full-time employees)
• Unlimited PTO
• Competitive salary packages
• Life insurance
• Disability benefits
• Supplemental Optional Life Insurance Benefits
• FSA Options Optional
• HSA with Company Match
• 401k program with Company Match
• Fertility Assistance and Planning options
• Wellhub & ClassPass fitness platforms
• Comprehensive Pet Insurance options
• Financial Wellbeing & Student Loan Program access
• Access to additional Mental Health & Wellbeing resources
• Pre-tax Commuter/Transit Benefits
• Free Rocket Lawyer account with online access to an extensive legal documents library and brilliant licensed attorneys at discounted rates

Interview Process:

• Recruiter Phone Screen
• Criteria Assessment
• Hiring Manager Interview
• Panel Interviews
• Final Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

Compensation Base salary range by location:

• San Francisco Bay Area, CA: $156,000 - $200,000
• California (outside of San Francisco Bay Area) and Colorado: $132,600 - $179,400
• Utah, Arizona, and North Carolina: $124,000 - $168,900

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$124,000—$200,000 USD

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