Senior Digital Marketing Specialist (Remote – based in Brazil, USA focus)

Summary: Are you a data-driven marketer looking to advance your international career? Ubiminds is seeking a skilled Senior Digital Marketing Specialist to propel our market expansion efforts in the U.S. tech sector. If you are proficient in digital marketing, thrive on measurable outcomes, and desire a strategic role in a growing organization, this opportunity may be perfect for you.

Responsibilities:

Manage the entire digital ecosystem, including website, blog, and landing pages.

Design, execute, and refine multi-channel campaigns across email, SEO, LinkedIn, and partnerships.

Enhance marketing automation processes using ActiveCampaign.

Monitor essential metrics like CAC, LTV, MQLs, SQLs to drive revenue generated from marketing efforts.

Collaborate with sales and design teams to ensure alignment of messaging and foster pipeline growth.

Oversee A/B testing, CRO, and the incorporation of AI tools in marketing strategies.

Develop and implement strategies for optimizing performance reports.

Requirements:

Mandatory:

Competency in digital marketing roles, ideally in B2B/SaaS environments.

Proficiency in English, both written and spoken.

Extensive experience with WordPress, Elementor, ActiveCampaign, and SEO tools.

Aptitude for planning and evaluating marketing funnels and customer journeys.

Practical knowledge of AI tools and how they enhance marketing operations.

Strategic mindset with a strong sense of ownership and execution skills.

Nice-to-haves:

Background in engaging with U.S. tech companies or international audiences.

Familiarity with Marketo or HubSpot platforms.

Active involvement in communities, podcasts, or thought leadership initiatives.

Cultural Fit:

Emphasis on People First culture.

Drive for personal challenges and continuous improvement.

Proactive mindset to tackle obstacles and commitments.

Team-oriented attitude and collaborative work ethic.

Commitment to excellence and exceeding expectations.

Values of honesty, transparency, and openness regardless of circumstances.

Perks and Benefits at Ubiminds:

Choice of remote or office-based work.

Assigned MacBook for work purposes.

Comprehensive benefits package for employee well-being.

Weekly office quick massage sessions.

Financial assistance for participation in industry conferences, meetups, and related events.