AI-Powered Copywriter & Brand Voice Steward

Work Style: Remote / Work from Home

Employment Type: Part-time (with potential to transition to Full-time), freelance

Salary: $36,000 USD per year

Preferred Locations: Brazil, Argentina, Colombia, or Mexico (open to other global locations)

Working Hours Requirement:

• Must have substantial overlap with U.S. Eastern Time (9:00 AM – 5:00 PM ET)
• Minimum 6 hours of daily availability within this timeframe is essential
• Please only apply if you are able to commit to these hours

The Company

This is a fantastic opportunity to be part of an exponentially growing organisation, who are looking for continuous improvement focussed, ambitious and positive members of their team that want to grow and shape their career with the company. RTT is a multi-award winning global training and development company that touches millions of people each year and inspires them to live their highest and best life.

The Role We are seeking an AI-Powered Copywriter & Brand Voice Architect to lead the messaging for our personal development products and business development programs. This is a high-leverage role, not a support position. You will:

• Own copy strategy and execution across multiple channels.
• Architect and protect brand voice across these product lines.
• Use AI responsibly to scale content production without sacrificing quality or authenticity.
• Partner closely with leadership and CRO to ensure messaging is a driver of revenue and brand authority.

What You’ll Do

Own revenue-driving copy: Lead copy strategy and execution across emails, landing/sales pages, ads (Meta, YouTube, Google), VSL/webinar scripts, SMS/push, and sales enablement for personal and business programs. Architect voice systems: Create and maintain brand voice guidelines that ensure consistency across campaigns and customer touchpoints. Scale with AI (responsibly): Build AI-assisted workflows (prompt libraries, templates, QA standards) to deliver speed and efficiency without compromising accuracy or compliance. Drive disciplined testing: Collaborate with the CRO Funnel Specialist to prioritize hypotheses, launch copy tests, analyze results, and codify learnings into frameworks. Translate data into growth: Turn funnel and campaign insights into actionable copy strategies that improve opt-in, click-through, and conversion rates. Influence strategy: Partner with senior marketing leaders to shape campaign approaches, growth experiments, and long-term messaging frameworks. Elevate standards: Actively participate in our candid, respectful feedback culture to continuously raise the bar.

What Success Looks Like

30/60/90 days: You’ve launched multiple campaigns for personal and business programs, established a copy testing rhythm, and are recognized as the go-to authority on voice for these product lines.

6 months: Your copy is driving measurable lifts across funnels, and your voice guidelines are adopted by the wider marketing team.

12 months: You are the recognized architect of messaging strategy for personal and business products, with a track record of fuelling revenue growth while maintaining brand authenticity.

What We’re Looking For

• Proven track record as a direct-response copywriter with measurable results (portfolio required).
• Strong expertise writing for personal development and/or business development audiences.
• Ability to own copy strategy across channels: email, sales pages, ads, video scripts, SMS.
• Fluency with generative AI tools and workflows; experience building scalable, brand-safe systems.
• Strong data literacy: comfortable interpreting performance metrics and iterating quickly.
• Growth-oriented mindset: treats tests and feedback as inputs to sharpen craft.
• Proactive, accountable, and collaborative, with a bias for ownership.
• Proficiency in English (written and spoken) is required.
• Bonus: Familiarity with coaching, e-learning, or high-ticket programs.

Explore our Company Overview and/or find out more about our Recruitment Process