AI Growth Strategist

About the Role

UPTREND is scaling its Web3 performance unit and needs an AI-driven marketer to squeeze every basis point of ROI from multi-channel campaigns. You’ll design and deploy ML-powered bidding, budget pacing, and creative-testing systems that turn ad spend into on-chain conversions.

Key Responsibilities

➜ Build and iterate growth playbooks powered by predictive models (propensity, LTV, churn).

➜ Own campaign automation: bid-shaping, audience expansion, budget re-allocation.

➜ Lead rapid-fire A/B tests, using Python or SQL to surface actionable insights.

➜ Present weekly performance deep dives to clients and internal stakeholders.

➜ Mentor performance execs on data-led experimentation.

Requirements

➜ 3+ years in performance or growth marketing with demonstrable uplift stories.

➜ Hands-on with ML/analytics stacks (BigQuery, Snowflake, dbt, or similar).

➜ Comfort scripting in Python and writing complex SQL.

➜ Familiarity with ad APIs (Meta, Google, Twitter/X) and experimentation tools.

➜ Strong grasp of Web3 user funnels and on-chain attribution.

Nice-to-Have

➜ Experience deploying models via Vertex AI, AWS SageMaker, or similar.

➜ Knowledge of reinforcement-learning bid optimizers.

➜ Prior agency or startup background.

What We Offer

➜ Competitive USD/USDT salary + performance bonus.

➜ Annual budget for conferences, online courses, and tooling.

➜ Global remote culture with quarterly off-sites in Dubai.